KUBOTA FARM, is the KUBOTA’s comprehensive experiential modern farm in ASEAN, which aims to demonstrate KUBOTA (Agri) Solutions designed in accordance with the concept of “End-to-End Solutions.

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Kubota Farm was established in Baan Bun, Chonburi Province, Thailand with the aim of contributing to sustainable agricultural production in the ASEAN region, as well as to develop new innovations in precision agriculture for all farmers.
The nine zones spread over 87 acres of land are
To improve productivity through precision agriculture.
Enabling farmers to maximize profits through analysis of their farms and efficient farm design and management
Enabling farmers to reduce costs and achieve sustainable returns through efficient farm machinery and farm management.
To promote Kubota's agri-solutions to farmers and others interested in agriculture.
To showcase the effective use of agricultural machinery and Kubota's agri-innovations.
The exhibition is designed with the following goals in mind

Siam Kubota believes that improving agricultural sustainability is vital to the quality of life and the development of the Kingdom of Thailand, and has opened Kubota Farm as a hands-on farm and learning center where farmers can understand agricultural solutions and how to use machinery. Aiming to be the first educational and hands-on agricultural experience in Southeast Asia, the Kubota Farm consists of nine zones on 220 rai of land.

In addition, Kubota Farm has adopted the "Economy of Adequacy" theory, a royal theory introduced by His Majesty King Rama IX, and established a new theoretical agriculture zone in agriculture and farm machinery solutions. The solutions presented in this zone are technologies that help farmers achieve the three basic principles of self-sufficiency, contribution to others, and income from the sale of cultivated products when engaging in the new theoretical agriculture.

At the center of the farm is the "Kasetyapat" exhibition hall, specially named by Her Royal Highness Princess Mahachakrisirindhorn, meaning "source of success and agricultural prosperity. This building was authorized to display the initials of Her Royal Highness the Princess. Inside, there is the "King of Agriculture" Hall of Fame dedicated to the royal missions and royal projects of His Majesty King Rama IX and His Majesty King Rama X. Visitors can see a variety of agricultural solutions, including exhibits explaining the history of the Kubota Farm, 360-degree presentations detailing each zone on the farm, and IoT innovations such as the KAS Crop Calendar application.

9 zones



Zone 1: Kubota Agri-Solutions Consultant Zone
Various solutions developed by Siam Kubota will be introduced and offered to farmers.

Zone 2: Precision Rice Cultivation and Crop Rotation Zone
This zone will demonstrate precision rice farming through various new innovations. This zone offers the following five agricultural solutions
1) Zero-Broadcast - three methods of rice planting, direct seeding, and dry field direct seeding will be presented.
2) GNSS - automatic directional control system
3) Agricultural Drones
4) KAS crop calendars
5) Kubota Intelligent Solutions (KIS), including GPS telematics

Zone 3: New Theoretical Agriculture Zone
This is an agricultural area that demonstrates royal theories for optimizing land management through agricultural and farm machinery solutions.
Zone 4: Rubber, Oil Palm and Fruit Tree Zone
Introducing agricultural solutions for cost reduction and productivity improvement using Kubota's agricultural machinery

Zone 5: Construction Machinery Zone
Presenting solutions for professional business users in construction work, well drilling, etc.

Zone 6: Field Crops Zone
This zone provides technology to reduce costs and increase productivity through innovations in the use of agricultural machinery and precision agriculture in the cultivation systems of field crops such as cassava, sugarcane, and corn. Innovations for zero-burn solutions in collaboration with the Thai government will also be presented.

Zone 7: KAS Research Zone
Crop solutions and agricultural innovations for improving soil quality that are being researched in collaboration with the Department of Land Development will be presented.

Zone 8: KAS Training Zone
Provides knowledge and practical training that farmers can apply on their own farms.

Zone 9: Innovation Experience Zone
An area where visitors can experience and test drive Kubota's agricultural machinery for farmers and those interested in agriculture.

Siam Kubota will position the Kubota Farm as the first step in the development of modern technology in agriculture and as a base for the effective implementation of precision agriculture, contributing to improving the quality of life of Thai farmers through improved sustainability and the development of agriculture in the Southeast Asian region.

On Thursday, August 6, 2020, Her Royal Highness Princess Sirindhorn of Thailand was invited to the opening ceremony of Kubota Farm. After visiting the Kasetyapat exhibition hall, the guests boarded carts for a tour of the farm grounds.

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